Almost all businesses, regardless of whether large or small requires advertising. And as we all know, advertising costs are enormous especially when they advertise in mass media such as television, newspapers. As a small business certainly has not been able to do advertising in that way. Then the chosen way of advertising is a cheap and easy but effective.

There are many ways that can be done, eg creating a brochure – with low prices but still look elegant – and then spread to homes or gave it to the visitors the mall. Or could also become co-sponsors in an event related to the products / services.

Basically the purpose of advertising is to make the products / services becomes known to the public. The introduction should be done repeatedly so that the people will always remember the products / services. Actually the most effective way of advertising is through television because the television media are include audio and visual so that the company logo and slogan will be more easily captured and understood.

But if you can not do the advertising through television media does not mean there is no hope for your business. Still there are a lot of cheap ways of advertising you can do. There are even ads at no cost but can be very effective. Ie word of mouth advertising. If your customers are satisfied with the results of your work, they will tell to their friends so your name will be famous and your customers numbers will increase.

Five minutes spent on television commercials or skimming a magazine  will reinforce an idea that have preached repeatedly in recent years :”sex sells”. It does not take much to realize that the products are almost always shown to people, and people almost always get hot. While it is natural to want to be seen as attractive, and to persue the products that help achieve attractiveness and popularity, in this day an age the selling of sexy images is reaching a point where it may be cross the line. Is our country sells more on the hottie advertisement than on the actual product itself?

In TV commercials, extremely attractive people are often seen laughing, joking and having fun. It seems obvious that beauty product such as makeup and hair care would want those promoting product to be attractive, since their products work to do just that. But when scantily clad muscular young men and women are parade around products like cars, grocery items, and electronics, one might wonder if advertisers know exactly what they are marketing. A car or a new computer does not automatically improve your appearance or make you more attractive, but most of the ads for them would lead you to believe the do.

Magazine ads are even worst culprits. Limited by a single image with a few words, instead of a video clip of 15 seconds, magazine ads need a picture that grabs attention immediately. Increasingly, it is accomplished by sexy figures and litle clothing. Often, the hotties are focus of the ad than the product itself.  Magazine ads do not have much time or space to explain why their products is better than other brands of the same product, but often they do not even try. They just depict their products being used by attractive people and America opens her purse.

It may seem surprising that we conttinue to buy products based on the attractiveness of those in the advertisements than on the actual quality of the products and how it’s described. Until now, sex has continued to sell very well. It is up to us as a nation to see just how far we will let the marketing industry take this nation, before we decide enough is enough, and advertisements sould be more real for the product, instead of insisting that its use will instantly make you sexy.

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