Write a winning sales letter is one of many ways to sell a product / ebook / software on the Internet. Not everyone can write a sales letter. So we are also striving to do, or hire a copywriter, do it, or buy a copy-writing software. Winning letter is a thing that follow the system. The following template is one of such system.
1). Write a title: The title should answer the question: What are the biggest benefits of the product / ebook / software. Think of the biggest gains. At first many things will come to your mind. Your task is to think of one that it is the biggest. Set this benefit at the end of any one of the following questions:
* Do you want …?
* Who else is going on …?
* How do you …?
You can think much more as a starter for your title.
2). Write the opening sentence. This is the answer to your title. A few things to say: “If you want to know more … then this is probably the most important information you will ever read.” Fill the blanks with the main benefits of your product.
3). Mention the name of your product and give visitors information about what they found in it.
4). Imagine all the benefits of your product, write it in sentence format. Suggest your visitor also imagine this advantages.
5). Now you get a list out the specific benefits and / or the feature in bullet form. This bullets will help your visitors get an impression of the number of the specifics they can get from your product.
6). Now make the offering. Suggest the price you can charge for such high quality products. Specifies that you can actually charge much less, so that more people have access to your hard work and because you understand the need for such products.
7). Time to offer a bonus. Provide at least a bonus, if not more. With every bonus list of the benefits that the visitors will get. Also mention the price of every bonus. At the end of the list bonusesmention the total value of the bonus.
8). Time for a testimonial. Insert the testimonial of actual people who have used your product and found it useful, with their names and where they came from.
9). Write your guarantee / refund policy. That will make they in control of the purchase. Set the terms of refund while you’re at it. Usually the service provider that you use to collect payment and deliver your product will specify in their term and conditions the refund period that they will accept.
10). Call to action. Add your purchase button now. So that your visitors can make the purchases.
11). You’re done. Edit this letter with Dreamweaver or other WYSIWYG editor of your choice and set it up to your website.
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